Case Studies

Tsogo Sun Sun Breaks lifestyle campaign photograph by Michelle Wastie

Tsogo Sun

Hospitality

A fun-in-the-sun 2-Year Campaign Library of Images, Video and Cinemagraphs for Tsogo Sun's many mini break-away offerings.

Discovery Health Image part of the Discovery Health Image Library created by Michelle Wastie Photography

Discovery Health

Health Insurance

A 350+ Lifestyle Image Library for all Discovery Health's corporate communication needs across products, platforms, media.

Pfizer corporate image library photograph by Michelle Wastie

Pfizer

Pharmaceutical

A 5-year exclusive image bank for Pfizer Inc. An 8-day shoot across 2 cities with 34 cast members producing emotive lifestyle imagery for all corporate communication needs across demographics and product ranges.

Campaign image of Guinness bottle for Guinness Campaign #MadeOfBlack Made of Black | Michelle Wastie Photography

Guinness

Alcohol Brand

African Rebrand of Irish product - 200+ Social Media Image Bank to support TV, digital and Print Campaign

The reveal of the Yoga Challenge for Coronation's The Seen vs Unseen Campaign | Michelle Wastie Photography

Coronation

Fund Manager

Campaign Content Library for OOH, digital activation, print and social. Video, digital content and stills.

A tongue-in-cheek look at the lives portrayed on Social Media vs reality HINT sometimes it can be misleading ;)

Discovery Insure Executive Plan image which is part of the Discovery Insure Image Library created by Michelle Wastie Photography

Discovery Insure

Insurance

A 100+ Lifestyle Image Library for Discovery Insure's Corporate Communication needs across all products, platforms and media.

Pharmaceutical product campaign lifestyle photograph by Michelle Wastie

Pharmaceutical Product

Pharmaceutical

African Rebrand of Irish product - 200+ Social Media Image Bank to support TV, digital and Print Campaign

Mobicel Going Places TV commercial directed by Michelle Wastie

Mobicel

Consumer Electronics  

Integrated Campaign Content for TV, digital, print, OOH aimed at Gen X

Hunters Extreme GoBold campaign photograph by Michelle Wastie

Hunters Extreme

Campaign

African Rebrand of Irish product - 200+ Social Media Image Bank to support TV, digital and Print Campaign

Afrikaans.com integrated campaign photography by Michelle Wastie

Afrikaans.com

Campaign

African Rebrand of Irish product - 200+ Social Media Image Bank to support TV, digital and Print Campaign

Smiling woman wearing a wide-brimmed hat and patterned dress holding colorful shopping bags outdoors.

Visa

Retail

A Direct Response TV campaign screened on 25 channels with an online, social and print component.

Sprayground campaign lifestyle photograph by Michelle Wastie

Sprayground

Retail

A Direct Response TV campaign screened on 25 channels with an online, social and print component.

Image from Save The Children Safe Spaces Campaign Image Library by Michelle Wastie Photography

Save The Children

NGO

A Direct Response TV campaign screened on 25 channels with an online, social and print component.