Corporate Brand Visual Communications Exclusive Image Bank - 5 Year Buyout
Pfizer Inc. is an American multinational pharmaceutical corporation. Pfizer is one of the world's largest pharmaceutical companies, and was ranked 64th on the 2020 Fortune 500 list of the largest U.S.
- The specialist casting of 16 cast members all representing specific regions in the world.
- The sourcing of very specific locations and scenes to composite the different elements required in order to convey the brand promise effectively through the execution of the creative concept.
- Specialist design work to create the alternate scenes
- Compositing
To maximize on value and aid brand affinity and loyalty, my approach was to create an image bank that would be able to most pertinently convey the product brand promise through expert visual translation of the creative concept.
• Pre-Production
+ Logistics
+ Location Scouting
+ Prep
+ Casting
+ Planning
+ Crew sourcing and booking
+ Props and Wardrobe sourcing
• Production and Shoot
+ Production
+ Directing
+ Photography
• Post-Production
+ Photo Editing
+ Color Grade
+ Compositing
An image bank for Pfizer's oncology product, that conveyed the brand promise of being able to provide the oncologist's patients with access to an extended period of quality of life in the face of a terminal diagnosis, prolonging optimum health and daily function before the effects of the cancer took hold.
Pfizer Inc. is an American multinational pharmaceutical corporation. Pfizer is one of the world's largest pharmaceutical companies, and was ranked 64th on the 2020 Fortune 500 list of the largest U.S.
- The specialist casting of 16 cast members all representing specific regions in the world.
- The sourcing of very specific locations and scenes to composite the different elements required in order to convey the brand promise effectively through the execution of the creative concept.
- Specialist design work to create the alternate scenes
- Compositing
To maximize on value and aid brand affinity and loyalty, my approach was to create an image bank that would be able to most pertinently convey the product brand promise through expert visual translation of the creative concept.
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