Safe Spaces Campaign Exclusive Content Library
Save The Children is a multinational NGO.
The client was launching a fund raising campaign to further develop the Safe Spaces project that was already underway. The content plan included a TV commercial that would air on 22 different channels, a bank of social collateral that would be responsible for leveraging further connection to the campaign through the 4 influencer's social channels which included cinemagraphs - .as well as an image library that was needed for the website, brochures and print campaign.
Through meticulous planning and clever production our team managed to execute the shoot over an extended location day and half day in-studio with the creative talent for script recording and interviews.
• Creative Development
+ Concept development
• Pre-Production
+ Logistics
+ Scouting
+ Prep
+ Casting
• Production
+ Production
+ Directing
+ Photography
+ Video
• Post-Production
+ Photo Editing
+ Color Grade
+ Cinemagraph Editing
The concept was simple: children, families, friends and couples having fun on holiday.
Our photography, videography, and cinema graph team ensured that the best moments were captured for the client’s Exclusive Content Library utilizing Golden Hour light when possible to add to the production quality.
- Pitching and quoting – 2 weeks
- Preproduction and production – 2,5 weeks
- Shoot – 1 week
- The postproduction process – 4 weeks.
Cinemagraph content was created to optimize engagement across social channels resulting in up to 15x more engagement for the client.
Cinemagraph content was created to optimize engagement across social channels resulting in up to 15x more engagement for the client.
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