Visual Brand Campaign Image Library - Exclusive Image Bank - 5 Year Limited License Term Buyout
Confidential Pharmaceutical Product.
5 Main campaign images, shot on 5 different locations, merged with a 3D rendered doctor's office - that conveyed the message of being able to live life actively, even when having to navigate chronic pain, with the help of the product prescribed by the doctor/pain specialist. As it is a prescription medication the campaign was targeted not at the public, but at the specialists who prescribe the chronic pain medication.
To be used for all product brochures, plus 20 support images fleshing out the story in the main campaign images. Campaign to be online on a password protected platform that is accessible globally, with printed brochures delivered to the same target market upon visitation from the sales reps, and shown at conferences to the same targeted set of specialists. Exclusive use for the duration of the campaign.
• Pre-Production
+ Logistics
+ Location Scouting
+ Prep
+ Casting
+ Planning
+ Crew sourcing and booking
+ Props and Wardrobe sourcing
• Production and Shoot
+ Production
+ Photography
• Post-Production
+ Photo Editing
+ Color Grade
+ Compositing
Comprehensive Corporate Asset Library Production
The shoot was structured as a full-scale branded content bank designed for long-term corporate communications visual brand translation across HCP materials.
The production required:
• Casting of talent aligned with target patient demographics
• Location scouting and controlled set construction
• Integration of clinical and lifestyle environments
• Directing authentic, natural performance
• Multi-scene continuity planning
• Capture of primary hero imagery and modular supporting variations
• Delivery of adaptable framing for multiple formats
Scenes were carefully art directed to represent mobility, social connection, independence, and activity appropriate to a pain-managed patient profile.
Lighting design was critical. Clinical spaces required neutral, credible lighting, while lifestyle environments required warmth and vitality without appearing stylised or promotional.
The creative concept was built around a single visual narrative: the transition from the specialist pain relief consultation environment to a restored, active lifestyle enabled through appropriate prescription treatment. As a Schedule 5 medication intended exclusively for prescription use under healthcare professional supervision, the campaign was directed solely at healthcare professionals. The objective was clinical alignment. The imagery was designed to support HCPs in visualising the intangible, functional outcomes patients may experience when pain is effectively managed. The core visual device was a seamless environmental transition in which the clinical setting merges into scenes of restored daily life. The patient moves from consultation into renewed mobility, connection, independence, and quality of life.
Post-production was extensive and technically complex.
Key components included:
• Advanced compositing of clinical interiors with outdoor and lifestyle environments
• Perspective alignment and structural continuity
• Lighting harmonisation across merged environments
• Environmental blending to ensure seamless transitions
• Retouching for realism while maintaining clinical credibility
• Colour grading for consistency across the full asset bank
• Output preparation across multiple technical specifications. The environmental transitions required precise masking, shadow mapping, and tonal balancing to ensure the consultation room and lifestyle environment integrated naturally within a single frame.
Additional work included:
• Removal of unintended distractions
• Refinement of patient expression and posture
• Surface clean-up and texture balancing
• The objective was realism with symbolic depth. The transition needed to feel possible and credible, not surreal. Each master image required meticulous digital craftsmanship to maintain professional integrity while achieving the conceptual narrative.
The post production brief required our team to seamlessly merge each featured person's world with that of the Medical Specialist, who prescribed the pain medication to them. With specialised technical execution, our team merged the world of the doctor's office with the activity that was the focus of each of the protagonist's lives who were featured in each scene.
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