Corporate Communications Exclusive Image Bank - 5 Year Buyout
A schedule 5 prescription medication.
Creation of a comprehensive branded content asset bank designed to articulate and visually anchor the primary therapeutic benefit of the medication: supporting patients in living their best lives through enhanced mobility, improved quality of life, and sustained freedom from pain.
Comprehensive Corporate Asset Library Production
The shoot was structured as a full-scale branded content bank designed for long-term corporate communications use across HCP materials.
The production required:
• Casting of talent aligned with target patient demographics
• Location scouting and controlled set construction
• Integration of clinical and lifestyle environments
• Directing authentic, natural performance
• Multi-scene continuity planning
• Capture of primary hero imagery and modular supporting variations
• Delivery of adaptable framing for multiple formats
Scenes were carefully art directed to represent mobility, social connection, independence, and activity appropriate to a pain-managed patient profile.
Lighting design was critical. Clinical spaces required neutral, credible lighting, while lifestyle environments required warmth and vitality without appearing stylised or promotional.
• Pre-Production
+ Logistics
+ Location Scouting
+ Prep
+ Casting
+ Planning
+ Crew sourcing and booking
+ Props and Wardrobe sourcing
• Production and Shoot
+ Production
+ Photography
• Post-Production
+ Photo Editing
+ Color Grade
+ Compositing
The creative concept was built around a single visual narrative: the transition from the specialist pain relief consultation environment to a restored, active lifestyle enabled through appropriate prescription treatment.As a Schedule 5 medication intended exclusively for prescription and use under healthcare professional supervision, the campaign was directed solely at healthcare professionals. The objective was clinical alignment. The imagery was designed to support HCPs in visualising the tangible, functional outcomes patients may experience when pain is effectively managed.The core visual device was a seamless environmental transition in which the clinical setting merges into scenes of restored daily life. The patient moves from consultation into renewed mobility, connection, independence, and quality of life.
Post-production was extensive and technically complex.
Key components included:
• Advanced compositing of clinical interiors with outdoor and lifestyle environments
• Perspective alignment and structural continuity
• Lighting harmonisation across merged environments
• Environmental blending to ensure seamless transitions
• Retouching for realism while maintaining clinical credibility
• Colour grading for consistency across the full asset bank
• Output preparation across multiple technical specifications. The environmental transitions required precise masking, shadow mapping, and tonal balancing to ensure the consultation room and lifestyle environment integrated naturally within a single frame.
Additional work included:
• Removal of unintended distractions
• Refinement of patient expression and posture
• Surface clean-up and texture balancing
• The objective was realism with symbolic depth. The transition needed to feel possible and credible, not surreal. Each master image required meticulous digital craftsmanship to maintain professional integrity while achieving the conceptual narrative.
- Pitching and quoting – over the period of 6 weeks
- Pre-production and production – 6 weeks
- Shoot – 3 weeks
- The post-production process of selections and editing – 4 weeks.
- The project was affected over an 8 day shoot
- Across 2 cities at varied locations.
- The casting of 12 cast members, including children, and older models were handled by the IAM casting team across the 2 cities.
- A stylist team, and hair and make-up artist team ensured that the creative brief was followed to the letter.
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