Influencers were selected who were on an upward curve of popularity and online engagement in the following 5 categories: Music, New World Business Success driven by Social Media, Art/Illustration and Media/Broadcast. The aim was to create a piece that would represent each influencer authentically to ensure that their audiences would relate. Mobicel was the platform that brought together and celebrated this relevant local talent.
Part of creating this piece was the recording of original score between 3 artists including the best Music Producer in South Africa, Sketchy Bongo. The brand’s success and awareness was bolstered by the MTV Africa award for best African Musician to one of the featured cast Babes Wodumo after the shoot and just before the release of the campaign as well as Social media banter between influencers about the collaboration that was underway and many publications and lifestyle segments creating anticipation by reporting on the much anticipated collaboration between musicians.