In Adweek's Ad of the Day, David Gianatasio profiled Guinness Africa's Made of Black campaign. The pan-African push by AMV BBDO London, with BBDO's African offices, launched with a five-hour MTV Base takeover and a two-minute spot set to Kanye West's "Black Skinhead", featuring local artists and performers across dance, performance art, and surreal set pieces. Michelle Wastie Photography shot the campaign stills and cinemagraphs.
"This campaign is a celebration of an attitude that epitomizes individuals who aren't afraid to truly express themselves."
Mark Sandys, Global Brand Director, Guinness
The campaign connects the colour of Guinness's beer to the vibrant spirit of young Africans, a provocative theme executed across broadcast, digital, and on-ground activation.
