Tsogo Sun

Sun Breaks Campaign Content Library.

About The Project      |      Lifestyle Images      |      Cinemagraphs


#Sunbreaks Campaign Exclusive Content Library


Tsogo Sun is a multinational hotel, gaming, and entertainment group.


The client wanted to optimize its seasonal campaign budget in order to come out with a library of Exclusive Content that would be able to service its marketing needs throughout the year.

The client needed crisp, approachable, clean lifestyle visual collateral showing families and friends having fun on holiday together at their hotels.


The monthly budgets were combined to enable one big production to service all the client’s needs for the year’s marketing collateral. The IAM team handled the entire production. 

The project was affected over a 5-day shoot across 2 cities at 4 different hotels within the group as well as further holiday locations. The casting of 14 cast members, including children, family members, young adults, and older more professional-looking models were handled by the IAM casting team across the 2 cities. A stylist team, and hair and make-up artist ensured that all the models were looking their best.


• Creative Development

     + Concept development

• Pre-Production

     + Logistics

     + Scouting

     + Prep

     + Casting

• Production

     + Production

     + Directing

     + Photography

     + Video

• Post-Production

     + Photo Editing

     + Color Grade

     + Cinemagraph Editing

Tsogo Sun | Sun Breaks - 21 | Michelle Wastie Photography

Creative Concept

The concept was simple: children, families, friends and couples having fun on holiday.

Stills, Video and Cinemagraph Shoot

Our photography, videography, and cinema graph team ensured that the best moments were captured for the client’s Exclusive Content Library utilizing Golden Hour light when possible to add to the production quality.


  • Pitching and quoting – 2 weeks
  • Preproduction and production – 2,5 weeks
  • Shoot – 1 week
  • The postproduction process – 4 weeks.


Cinemagraph content was created to optimize engagement across social channels resulting in up to 15x more engagement for the client.

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